We Were Feminists Once - From Riot Grrrl to Covergirl, the Buying and Selling of a Political Movement

Andi Zeisler

Feminism has hit the big time. Once a dirty word brushed away with a grimace, "feminist" has been rebranded as a shiny label sported by movie and pop stars, fashion designers, and multi-hyphenate powerhouses like Beyonce. It drives advertising and marketing campaigns for everything from wireless plans t...