The Art of ChoosingThe Decisions We Make Everyday of our Lives, What They Say About Us and How We Can Improve Them

Sheena Iyengar

Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose aga...